Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Nimble AMS

JANUARY 23, 2023

Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS? When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Member login portal.

How To 121

How To Software Newsletter Social Media 121

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 75

Marketing Case Study Newsletter Content 75

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

MemberClicks

DECEMBER 14, 2023

With over 50% of job seekers stating that their preferred source for finding job openings is online , creating job boards is an easy and impactful way to diversify your organization’s income while also attracting and retaining members. They improve member experience , expand your network, boost organization credibility and more.

Revenue 52

Revenue How To Software Press Release 52

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Example: “Our members won’t use this.”. Growing Non-Dues Revenue. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Remember it's not about what you like or respond to - it's about your members.

Marketing 45

Marketing Social Media Newsletter Survey 45

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

JANUARY 31, 2019

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

MemberClicks

MAY 13, 2024

From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike. Unfortunately, superficial relationships with your members often result in superficial results for your organization. It’s time to do better.

Strategy 52

Strategy Survey Leadership Content 52

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy?

Report 175

Report How To Committee System 175

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Association Success

MARCH 12, 2019

The teams are: strategy, content, acquisition and retention. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. First, let’s talk about the structure….

Certificate 109

Certificate Discount Team Content 109

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. Promote, promote, promote.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

YourMembership

MARCH 29, 2012

It doesn’t matter if you “hear” the issue at hand being discussed by your members, if you do nothing about it they realize you either care very little for them or you’re not involved enough to know what’s going on. Whether you are a member-centric organization or a corporation, listening is not enough.

Organization 150

Organization Social Media Software Price 150

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Today, so much of the member experience is based online, either through an association’s website or an app or social media interface. Easy-to-use online tools.

Tips 98

Tips Handbook Recruiting Recruitment 98

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Associations Now

MARCH 13, 2019

So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. Garth Jordan writes on Association Success that it’s structured around strategy, content, acquisition, and retention. Want to increase newsletter subscribers? Other Links of Note.

Newsletter 48

Newsletter Content Industry Member Experience 48

Protech

JUNE 13, 2023

Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates. The general purpose of a CRM is to logically organize information about your members to allow your staff to iterate on ways to engage them. Invest in a CRM-based AMS.

Software 52

Software Learning Management System Tools Association Management 52

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. On social platforms, your members are bound to see ads, which isn’t necessarily bad. Let’s be real: Google and Facebook own the majority of the ad market.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

OCTOBER 25, 2017

Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Evaluate the opportunities on this list as well as new ideas that your staff or members think of. The conference regularly generates 60 percent of their revenue.

Revenue 159

Revenue Tips Social Media Newsletter 159

Protech

MARCH 30, 2023

Whatever the reason, exploring different solutions to support your association management strategy can help you find a platform to make your operations more efficient. Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards.

Software 52

Software Association Management Directory Discount 52

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.”

Blended Learning 41

Blended Learning Software Education Marketing 41

Smooth The Path

JANUARY 19, 2016

Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. Members, however, won’t remember the names of virtually any of your other products and services. We hope we are building a brand. Related: Capture the magic of your mission.

Newsletter 60

Newsletter Project Products Survey 60

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. If your association’s event management software is integrated with your CRM , it will be easy to see which of your offerings members have gravitated toward the most.

Tips 52

Tips Recruiting Recruitment Tampa 52